The Agenda

“That’s Entertainment” with Phil Hughes: Thomas Walters, co-founder and CEO of Billion Dollar Boy

Lewis Silkin

In the latest episode of "That's Entertainment," Phil Hughes, Partner in our Media & Entertainment team, sits down with Thomas Walters, the visionary co-founder, and CEO of Billion Dollar Boy. Join Phil as he delves into Thomas's journey of building an incredibly successful global influencer marketing agency that connects top-tier content creators with some of the world's most creative brands.  

Talent, content and influence is forming an increasingly large share of the entertainment industry - Thomas shares insights into how Billion Dollar Boy harnesses the exceptional creativity of influencers to deliver first-class marketing campaigns for leading brands, what their data is saying about short v long form and Phil and Thom discuss everything from culture reviews playing a role in casting to how controversial talent can require a different legal approach.